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GoFinance
Banking Simplified​
We are pioneers of simplifying banking and enabling clients
to avail financial products instantly with a few clicks

Landscape​

The banking and financial scenario is constantly changing and as of now owing to various factors, it has reached as well as entered the age of digitization leading most banks to reduce physical footprint whilst shifting customers to the forefront of the retail offering, digital banking platforms. The ‘United Arab Emirates Monetary, Banking and Financial Markets Developments Report’ of the Central Bank of UAE states that for the first quarter of 2021, the number of locally incorporated banks remained at a constant of 21 banks. By the end of March 2021, these locally incorporated banks reduced to 534 branches from 640 as compared to the close of the first quarter of 2020. Digitization has led banks, insurance companies and brokers to come up with online platforms providing a simplified and consumer-centric digital approach thus boosting partnerships with FinTech companies. Owing to the current paradigm, GoFinance is well-equipped to serve banks as well as the growing number of customers wanting a hassle-free banking experience via the comfort of a few clicks remotely made from their end enabling them to access their financial workings. While the financial sector shall always keep booming to newer heights, the working of banks and insurance companies on a physical basis is no longer viable to customers and is a long and rather time-consuming process sourced through in-house sales teams and alternate channels like brokers and outsourcing companies. We, at GoFinance, understand the value of your time and deliver exactly according to customer requirements especially in a post-Covid-19 era wherein the world is at a virtual standstill and there is immediate access to multiple amenities at your fingertips. With GoFinance you can compare, apply and avail your financial product requirements fulfilled instantly without the hassle of sales officers having to visit customers during their personal and professional time. GoFinance renders customers with end-to-end solutions that enable them to search, compare, choose, apply and receive financial products digitally. Along with being a quick way to source your financial product needs, GoFinance assures customers of secure, real-time, simple digitized services wherein banks will be able to serve customers having fully completed digital KYC and authentication 24x7 via our platform.



Our Story​​

GoFinance is curated by true pioneers and experts of UAE’s Banking and Financial industry. Our founders are instilled with decades of experience in creating, developing and sales of banking products right from the stages of inception and development of retail banking to the current age of digitization. We aim to redefine banking for generations of customers utilizing banking facilities. GoFinance is the world’s first digital platform fulfilling the banking and insurance product needs of customers providing end-to-end solutions for customers to search, compare, apply and receive their financial products instantly. GoFinance also serves customers with neutral advisory via the platform and addresses the existing complaints of the customers by simply digitizing the end-to-end customer journey based on new-age AI technology, making the process of banking and finance as easy as ordering food on a smartphone!


Our Mission​​

Our mission is to enable every customer in UAE to access finance and banking products that they can put their faith in and rely upon for their daily financial activities through a simple, fast and secure channel of the customer journey.


Our USP​​

GoFinance aspires to make banking and finance:
SIMPLE: We offer customer-oriented solutions that cater to everyone’s banking and finance needs with an approach that is simple and easy in nature.

SECURE: Your banking and finance details are secure every step of the way. GoFinance is developed with the highest security framework and protocols

FAST: With GoFinance you can search, choose, apply and fulfil your banking and insurance needs rapidly with a few clicks.




Our team​​
Know what makes our team different:


Passion to serve: Our team is highly passionate about making the arena of finance and banking a seamlessly easy and hassle-free process for customers all over the UAE owing to having dealt with hundreds and thousands of customers collectively over 3 decades of extensive experience in the finance industry.

Homegrown and local ownership: The GoFinance team is an amalgamation of individuals having different backgrounds, ideas and perspectives. That is what makes us stronger and more capable as a team. Every member of our team adds to an inclusive work environment of curating relations with customers over time. With our strengths blended, we deliver the best digital solutions for customers that drive results for our esteemed partners.




Ali Imran
Co-Founder / CCO
Mr Ali Imran has over 24 years of experience in extensive sales and distribution and management across all banking products. Having led large teams of 1000+ members, he has the exceptional ability to identify and capitalize on market opportunities with a proven track record of project delivery with over 6 different financial institutions in UAE.

Safwan Khalil
Co-Founder / COO
Mr Safwan Khalil has 20+ years of top management and entrepreneurial experience. He has a bottom-line focus on profitability and sustainable growth and possesses excellent Legal and Public/Private sectors relationships in GCC. He has started over 3 different real estate industrial and financial companies in UAE.

Javed Akberali
Partner / Chief of Strategy
Mr Javed Akberali has more than 17 years of experience at a position of senior leadership across retail, corporate and hybrid banking roles, leading customer lifecycle management teams, dynamic lean product management functions and large sales teams. He is a domain expert in creating leading managing cross-functional groups in project planning, management and execution, driving an overall strategy of transformation of goals of diverse businesses.



Partner Program


GoFinance partners with banks, insurance companies, valuators, brokers to provide digital solutions to customers. Our partnerships render easy integration of products directly with the GoFinance platform to create a seamlessly easy customized experience for customers. We offer instant digital tie-ups to our partners for offering their products on our platform. GoFinance gives partners complete and free integration support. Instantly create your fully customizable, tailor-made banking and finance product experience for customers and go live within 2 minutes of the process through our API integration. Our complete dashboard and partner portal dashboard provides a complete 360-degree view of the business received and status with live MIS and reports.


Customer Services

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Customer Services

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Customer Services

Hi, we are working hard with the team at UAE Pass to ease your experience. Till then, we recommend you to sign-in with your GoFinance ID or sign-up for free.

My Calculator Buddy

Credit Card Calculator
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Approx Eligibilty

AED 0.00

Monthly Salary

AED

Monthly Installment

AED

Existing Credit Card Limit

AED

Monthly Installments

AED 0.00

Card Limit

AED

Balance Transfer Amount

AED

Rate

%

Tenure

Months



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Check out the My Payments option to get an illustration of your payments chart

Annual Fees AED 0.00
Credit Shield (Optional) AED 0.00
Balance Transfer Fees AED 0.00
Cash On Card Fees AED 0.00
Late Payment Fees AED 100
Overlimit Fees AED 200
Roll Over Rate (P.A.) 0%

My Calculator Buddy

Personal Finance Calculator
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I am Emarati

I am Self Employed

I am MOD Employee

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AED 0.00

Monthly Salary

AED

Monthly Installment

AED

Existing Credit Card Limit

AED

Age

Years

Rate

%

Tenure

Months

Monthly Installments

AED 0.00

Finance Amount

AED

Rate

%

Tenure

Months


Hey! Want to see your graph?

Check out the My Payments option to get an illustration of your payments chart
Processing Fees AED 0.00
Interest Rates 2.5%

My Calculator Buddy

Auto Finance Calculator
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I'm Emarati

Approx Eligibilty

AED 0.00

Monthly Salary

AED

Monthly Installment

AED

Existing Credit Card Limit

AED

Age

Years

Rate

%

Tenure

Months

Monthly Installments

AED 0.00

Finance Amount

AED

Rate

%

Tenure

Months


Hey! Want to see your graph?

Check out the My Payments option to get an illustration of your payments chart
Processing Fees AED 0.00
Interest Rates 2.5%

My Calculator Buddy

Home Finance Calculator Finance Amount
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I'm Emarati

I'm Self Employed

Approx Eligibilty

AED 0.00

Monthly Salary

AED

Monthly Installment

AED

Existing Credit Card Limit

AED

Age

Years

Rate

%

Tenure

Months

Monthly Installments

AED 5,000

Monthly Installments

AED 0.00

Finance Amount

AED

Rate

%

Tenure

Months



Hey! Want to see your graph?

Check out the My Payments option to get an illustration of your payments chart

Property Value

AED

Down Payment Amount

AED

Property city

Transaction type

Processing Fees 1%* AED 2,400
Land Registration Fees 1%* AED 2,400
Trustee Fees 1%* AED 2,400
Mortgage Fees 1%* AED 2,400
Agency Fees 1%* AED 2,400
Property Insurance 1%* AED 2,400
Life Insurance 1%* AED 2,400
Early Settlement Fee 1%* AED 2,400
* Calculated on finance amount
** Calculated on property value
*** Flat Charge
Note: All Fees are charges are calculated based government standard fees or provided by the bank you have selected. If you have not yet selected a bank, they are based on most common default values that can be changed by you.

The above fees & charges are to help you get an idea of the home finance overall cost and are indicative in nature. They are presented as listed by the provider & are subject to change from time to time by the respective party. GoFinance does not take any responsibility for the accuracy & completeness of the numbers presented above. Terms are conditions apply.

AI Credit Card Advisor

Hi I'm your AI Advisor

Approx Eligibilty

AED

Approx Eligibilty

AED 70,000
Tell me how you split your monthly spending?

AED
AED
AED
AED
AED
AED
AED
Start

The AI advises to distribute the Card Limit to the following Banks to maximize your cash back

Travelling DIB 2% Cash Back AED 10,000
Hotel Mashreq 10% Cash back AED 10,000
entertainment ADIB 7% cash back AED 10,000
Shopping CITI 10% cash back AED 10,000
Dining ADCB 10% cash back AED 10,000
Gowallet FAB 5% cash back AED 10,000
Car fuel HSBC 10% Cash back AED 10,000


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